Santa Monica
Insurance

Santa Monica city feature

About this landmark

An 1909 sewer outlet became a public gathering place.

The original Municipal Pier opened September 9, 1909, built primarily to carry sewer pipes beyond the breakers. It had no amenities. Seven years later, Charles I. D. Looff and his son Arthur, amusement-park pioneers, built the adjoining Newcomb (Pleasure) Pier in 1916. The two structures are now regarded as a single complex, stretching 1,651.5 feet long with a width of 301.2 feet and a vertical clearance of 26 feet.

The Looff Hippodrome and its carousel

The Looff Hippodrome, located at 276 Santa Monica Pier, was designed and built by Charles I. D. Looff and his son Arthur in 1916 and opened June 12, 1916. The architecture is described as a mixture of Byzantine, Moorish, and Californian styles. The Hippodrome was listed on the National Register in 1987 and simultaneously designated a National Historic Landmark. It was also designated Santa Monica Historic Landmark No. 3 on August 17, 1976.

The Hippodrome's most celebrated feature is its carousel, built by the Philadelphia Toboggan Company in 1922, featuring 44 hand-carved wooden horses. The carousel operates Monday, Thursday through Sunday, 11:00 AM to 7:00 PM. The City of Santa Monica acquired the Newcomb Pier in 1974 and has owned the Hippodrome since 1977. The building's second-floor apartments were converted into City offices, reflecting the structure's evolution from amusement venue to civic space.

Route 66 and modern use

An Route 66 sign was installed in 2009, near the Pacific Park entrance, commemorating Route 66's 83rd birthday. The sign reads "End of the Trail," marking the pier as the spiritual or traditional end of Route 66. However, the actual official 1936 western terminus is located at Lincoln and Olympic Boulevards, about a mile inland, since federal rules required the highway to connect to another highway rather than dead-end at the pier. Pacific Park, the amusement-park concession on the pier, opened in 1996 and operates rides including the Pacific Wheel.

The pier was designated a Santa Monica Historic Landmark on August 17, 1976. The pier is open daily from 6:00 AM to 10:00 PM and is managed by the Santa Monica Pier Corporation. Visitors also find the Heal the Bay Aquarium, located under the pier, open Saturday through Sunday, 12:00 PM to 4:00 PM. A bridge replacement project is underway and expected to be completed by the end of 2027; the pier remains open during construction.

Insurance connection: Auto liability in California

Visitors driving to the pier must carry auto insurance. California law requires minimum liability coverage of $30,000 for death or injury of one person, $60,000 for death or injury of more than one person in a single accident, and $15,000 for property damage. Drivers must carry evidence of financial responsibility in the vehicle or face fines, license suspension, and vehicle impoundment. Under California's auto insurance regulations, insurers must offer a Good Driver Discount, with rates at least 20% lower than non-Good Driver rates. The issued policy controls.

Visit the official Pier website

Primary sources: Wikipedia's Santa Monica Pier article, City of Santa Monica history blog

Insurance context is general information only. The issued policy and its endorsements settle coverage.